Page load times are crucial for sales. A slow website keeps losing visitors, position in Google, conversions, sales, money and reputation. And the graph will become steeper in the future, and the optimal load time will fall as internet connections are improving. For optimal sales performance of any site, attention to even a millisecond of extra page time is important.
WEBSITE LOAD TIME
Web load time is important metric for any kind of site, but it is very important to e-commerce sites. It has been found that a delay of microseconds can potentially cause a significant loss of revenue.
Tests at Amazon revealed that every 100 ms increase in load time decreases sales by 1%. Google discovered that a change in a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20%.
USERS ARE GETTING IMPATIENT
User patience levels have been constantly decreasing over the years. Studies have established that up to 90% of visitors leave if a site takes more than 10 seconds to download. A study by Akamai from 2006 stated that one-third of your users are lost if your website takes more than four second to download.
Optimal page load time have decreased from 8 seconds to 4 seconds. Some studies even suggest 2 seconds. The reality is that it shouldn’t be more than 4 seconds or you start losing visitors quickly.
A SLOW WEBSITE HAS A HUGE IMPACT ON
VISITORS, SALES AND REVENUE
WEBSITE LOAD TIMES IS A CRUCIAL FACTOR TO MEASURE THE PERFORMANCE OF A WEBSITE.
QUALITY TRAFFIC, CONVERSIONS AND SALES DETERMINE SUCCESS OF ANY ONLINE BUSINESS.
EFFECTS OF SLOW LOADING PAGES
Slow loading pages not only affects your sales, but have other negative effects that last much longer. It was established that 40% of online shoppers feel that the most influential factor for them to revisit a site is the website load time. More than 25% of dissatisfied shoppers are likely to develop a negative perception of the company.
Faster web pages will also increase conversion. Consequently, fast loading web pages have a high impact on long-term sales.
Speed up website.
Improve user experience.
Improve Google ranking.
Increase conversions and sales.
Protect from overloads and attacks.
WEBSITE LOAD TIME vs. TRAFFIC AND REVENUE LOSS
For e-commerce site owners, visitor loss can be directly attributed to a loss in sales. You are probably using Google Analytics or similar application to track goals, goal value, and conversion rates. Let’s calculate your potential revenue loss in this example:
- Your website takes 8 seconds to load
- Your average sale price is $100
- Your average conversion rate is 2%
- You get an average of 1,000 visitors per day
Based on the graph, an 8 second load time (4 seconds is the optimal load time) could result in 75% visitor loss, which means you could be losing out on an additional 320 visitors with a slow load time.
Your conversion rate is 2%. That means these 320 visitors could have resulted in 6 buyers per day at an average of $100. You’re losing up to $600 per day, or $18,000 per month. That’s $216,000 per year. Can you really afford to avoid the performance of your website? Most business can’t. That’s why you need to a content delivery network provider to accelerate your online content.